Rich media drives sales!

Worldwide spending on advertising reached more than $50 billion last year. More than $3 billion went to broadcast video, yet conventional video reaches a relatively small and un-targeted audience. Why would advertisers invest such massive sums into such a small audience?

Because rich media is compelling.

It captures attention and motivates better than any other media. And motivation drives sales.

Streaming rich media -- audio or audio with video -- on your web site has the same compelling user experience as broadcast radio and television but targeted specifically to viewers who have already demonstrated interest simply by just visiting your site. And it places targeted ads only one click away from commerce.

Rich media ads are effective!

Internet banner ads are inexpensive but are often viewed as intrusive distractions and less likely to generate action leading to purchase than interactive rich media advertisements. Even animated banner graphics don’t compare to the enticement of a button inviting a viewer to learn more by watching a streaming video “movie”.

Here are several important facts that you should know:

• Paul Kagan Associates estimates that streaming media ads generate click-through rates over three times greater than traditional banner ads.
  
  
• A Real Networks/Millward Brown study asserts streaming video ads were noticed and remembered by 213% more users than non-streamed ads.
  
  
• Arbitron reports 69% of interviewees who watched a video ad clicked for more information and 59% wanted how-to-purchase information.
  
  
• Arbitron/Edison Media research found that viewers of streamed audio/video content are 70% more likely to purchase online and spend over five times more in online purchases than those who haven’t viewed video.

Streaming media works!

Whether you need to create a high quality, self-produced audio or audio/video message or already have content to make available to your Internet audience, ViewCast’s EZStream(SM) Wizard lets you point and click your way to success.

First, EZStream’s Wizard interactively guides you through capturing content - live or prerecorded – into digital format.

You can edit your message with your favorite production or special effects software if desired, then publish automatically to ViewCast Online’s media delivery network. You will receive an E-mail with everything you need to put your new streaming message on your Web site.

Compelling. Targeted. Inexpensive. Video makes it better…ViewCast makes it easy.

Sign up now and get your video published on the web!

If you have additional questions, call us at 1-800-250-6622 or send us an email at [email protected].