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You have questions�we have answers!
Q. I already have an audio clip or a video. Can I use InfoGeneratorPro and ViewCast to reach my customers and deliver a marketing message they will remember and act on?
A. Absolutely! Whether you need to create a high-quality, self-produced video or already have video to make available to your audience, ViewCast�s EZStream(SM) Wizard lets you point and click your way to success.
First, EZStream�s Wizard interactively guides you through capturing video content - live or prerecorded - into the digital format used by the Internet.
You can edit your video with your favorite production or special effects software if desired, then publish your video automatically to ViewCast Online�s video delivery network. You will receive a link which you simply insert into your InfoGeneratorPRO message.
Just click
on the "Get EZStream" button at the bottom to sign up
today!
Q.
OK, I�m interested�.but isn�t rich media expensive?
A.Not
at all! You�ll be amazed how inexpensive rich media
can be. Take a look at the examples below to see just
how little it costs to add audio or video to your campaign.
AUDIO: A typical one-minute audio message which you create on your own PC
using the EZStream Wizard costs only about 2 cents each
time a recipient listens to the message
VIDEO WITH SOUND:A typical one minute video clip you create with the Wizard costs about
12 cents per view.
Q.
Should I choose Streaming Video messages or ViewCast�s new
extra-value Audio Only messages?
A.
Good question! Video messages offer added punch and
increase response rates, but may not always be the best
choice depending on your message , your audience, and
your budget.
If
you have a simple message that does not need the power
of visual demonstration to make it compelling, audio is
your best choice. At about one sixth the cost per recipient,
it can be your best value.
If
you already know your audience is connected to the Internet
via low-speed dialup Internet service of 56K or less data
connections, audio may be your best option since virtually
all computers connected to the Internet by any popular
method will be equipped to play back a quality audio experience.
Video
is an excellent choice when your audience is connected
to the Internet with �broadband� connections- Digital
Subscriber Lines (DSL) or cable modem. The percentage
of broadband users continues to grow at phenomenal rates
which will soon make video an optimum choice for nearly
all situations.
Q.
How can I estimate my streaming costs before I launch my
InfoGeneratorPRO campaign?
 A.
We keep it simple. You only pay only 12 cents for
video with audio or 2 cents for audio only each time someone
actually clicks on the link to hear or watch your message.
The only variable is how many recipients will actually
listen or view your media clip. Although each situation
is different, studies show that up to 75% of the individuals
who open your InfoGeneratorPRO message will click the
link to start message playback.
Q. Can I customize my playback media for specific audiences?
A.
Of course! One of the most important features of the
EZStream Wizard is that it offers lots of audio and video
options that let you adjust such properties as video window
size, playback speed, and image quality to fine tune the
playback experience for specialized audiences. Since all
of these options affect the actual amount of data streamed
to your recipients, your cost per listen or view can vary.
For
typical InfoGeneratorPRO campaigns you will be creating
audio and video messages with the following characteristics:
- 30
to 60 second / 12 cent video with audio -- A typical
12-cent-per-view video message you create for your InfoGeneratorPRO
audience will be encoded in dual playback speeds to
support both 56 K (dial up Internet) users and full-time
(broadband) Internet users. The playback image will
be a standard size for low to medium-speed video and
the message length is less than 60 seconds. If you create
your video with different EZStream Wizard settings�for
example, a longer message or a 256 kilobit higher speed,
larger size, higher definition video for an audience
of specialized group of high speed Internet users, your
cost per view will be different.
- 30
to 60 second / 2 cent audio only --A typical 2 cent-per-listen
audio clip will be created at a speed of 16 kbps and
a duration of 60 seconds or less. Your cost for longer
messages or for customized audio requirements you select
with the Wizard (for example, a CD-quality stereo music
clip) will be different.
Sign
up now and get your video or message published on the web!
If
you have additional questions, call us at 1-800-250-6622
or send us an email at [email protected].
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