The challenge to be innovative.

In today's economic climate, getting your message out to your customers and prospects is more challenging than ever. In fact, many experts argue that now is precisely the time to be innovative with efforts to reach this audience.

New tools are available.

Thanks to the continued use by businesses of the internet, new tools and applications can make the critical task of marketing to those you care most about a simple but powerful endeavor. Specifically, e-marketing platforms are well established as efficient tools for business.

E-marketing is a major industry today. Services integrated into business applications is fundamental to serving the enterprise market with rich media.

Combining audio and video is affordable and an efficient medium. By adding rich media content to e-mail or to a web site quickly and inexpensively, today's e-marketers are empowered with dynamic tools to substantially increase the return on investment of such campaigns.

Here are some important facts that you should know:

  • Market research firm, Paul Kagan and Associates, recently reported that adding rich media to e-mail marketing initiatives improved response rates to as high as 30% versus 1% to 2% from direct mail.

  • Kagan further reported that rich media in advertising increases click-through traffic to as high as 7% versus 1% to 2% from traditional banner advertising.

How can I cost effectively reach my customers and deliver a marketing message they will remember and act on?

Whether you need to create a high-quality, self-produced video or already have video to make available to your Internet audience, ViewCast’s EZStream(SM) Wizard lets you point and click your way to success.

First, EZStream’s Wizard interactively guides you through capturing video content - live or prerecorded - into digital format.

You can edit your video with your favorite production or special effects software if desired, then publish your video automatically to ViewCast Online’s video delivery network. You will receive an E-mail with everything you need to put your new video on your Web site.

Just click on the "Get EZStream" button at the bottom to sign up today!

Compelling. Targeted. Inexpensive. Video makes it better…ViewCast makes it easy.

Sign up now and get your video or message published on the web!

If you have additional questions, call us at 1-800-250-6622 or send us an email at [email protected].

� 2001 ViewCast Corporation - All Rights Reserved.