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ViewCast
Announces New Authorized Reseller Program
New
Program Designed to Enhance Sales of ViewCast Boards, Systems,
and Services
DALLAS
(March 19, 2001) – ViewCast Corporation (NASDAQ: VCST),
a leading provider of Internet and networked video solutions,
announced today a new reseller program designed to enhance
the company’s ability to cover domestic and international
geographical territories and market segments in an efficient
and cost-effective manner.
“This
new, multi-tiered program provides benefits and rewards
to our reseller partners for aggressively marketing ViewCast
products,” said Harry Bruner, senior vice president
of Sales and Marketing. “At the same time, the program
identifies the sales and marketing support that resellers
can expect from ViewCast. The company has a number of exciting
new products on the market, and now we have a reseller program
that reflects that excitement.”
“Through
this new authorized reseller program, we intend to expand
and enhance channels of distribution that will most effectively
place ViewCast products – our Osprey™
boards, ViewPoint™
VBX and new Niagara™
systems – into the marketplace while providing
a fair return to both ViewCast and its resellers,”
said Bruner.
“ViewCast
supplies state-of-the-art, professional video products for
the streaming video industry and this new program ensures
that our authorized resellers reflect the same degree of
professionalism, efficiency and industry awareness and knowledge,”
continued Bruner. “Not only does this program help
our resellers market ViewCast products and services, it
ultimately benefits and satisfies the needs of our customers.”
The
new program utilizes three classification levels –
Silver, Gold and Platinum – providing various degrees
of incentives and rewards for resellers’ dedication
to marketing ViewCast products. Rewards in each of the classifications
include varying percentages of discounts on ViewCast demonstration
systems, demonstration assistance, trade show support and
product literature. Gold and Platinum resellers are eligible
for co-op credits on the purchase of new and demo products
and additional rewards. In addition, Gold and Platinum resellers
are eligible for Web site listings/links from the ViewCast.com
Web site.
The
ViewCast reseller program includes provisions for volume
discounts pricing for its board resellers based on the reseller’s
annual agreement with ViewCast. This incentive allows board
resellers to access larger discounts through annual purchase
commitments.
In
return, the program provides resellers with sales and marketing
support from ViewCast in the form of field sales assistance,
sales training, technical training, demonstration personnel,
collateral information and CO-OP marketing opportunities.
Under
the terms of the new reseller program, an authorized reseller
of ViewCast products must meet certain qualifications regarding
its business, personnel, product and market knowledge, and
support and service capabilities.
About
Viewcast Corporation
ViewCast
develops products and services that provide video networked
solutions. ViewCast maximizes the value of video through
its core businesses: Osprey� Video provides the streaming
media industry’s de facto standard capture cards; ViewCast
Systems integrates turnkey streaming and video distribution
systems; and ViewCast Online Solutions delivers complete
B2B solutions and video delivery for online video communications.
From streaming digital video on the Internet to distribution
of broadcast-quality video throughout the corporate enterprise
plus comprehensive “click, create and view” video
software applications, ViewCast provides the complete range
of video solutions.
Visit
the Viewcast Web site (http://www.viewcast.com)
for more information.
This
press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, which reflect the Company's current
judgment on certain issues. Because such statements apply
to future events, they are subject to risks and uncertainties
that could cause the actual results to differ materially.
Important factors which could cause actual results to differ
materially are described in the Company's reports on Form
10-KSB and 10-QSB on file with the Securities and Exchange
Commission.
All
trademarks are property of their respective holders.
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